How to Leverage Marketing Strategies to Maximize the Sale of Your Home
We absolutely LOVE all things marketing-related! It’s crucial to put your best foot forward when it comes to marketing a home, and below you will find our top reason’s on why it’s critical to work with an agent who is savvy in all things marketing!
Why marketing matters: Seller’s have ONE shot, ONE opportunity to showcase a home in the best light possible to capture buyers’ attention. It’s been proven that online shopper’s attention spans are limited, therefore, marketing plays a HUGE role when it comes to selling a home! Without the right marketing plan in place, it can ultimately hurt a homeowner in procuring a sale or multiple offers. We believe it’s important to deliver the full package to all of our customers with top-notch professional photography, videography, drone imaging, 3D Matterport option, virtual walkthroughs, and more.
Videography plays another major factor in allowing buyers to gain a true understanding of the home. Oftentimes pictures are not enough because pictures can’t always deliver on the actual flow of a home. By combining videography and photography it allows the home to be boosted visually and stand out amongst the crowd of other homes.
Professional photography is essential when marketing a home. Can I be completely honest with you?! I cringe when I see Realtors who take photos from their phones and throw them on-line. It boggles my mind that seller’s allow someone to market what’s likely one of their biggest assets by exposing a home with poor-quality marketing.
We take great pride in making sure every home is represented with the highest quality exposure, no matter the size or price of the home. Would you believe me if I said we’ve received sight-unseen offers on our own listings?! With the help of amazing photos and videos, it actually happens in today’s housing market.
Outside of videography and photography, we also can include the 3D matterport option. This awesome feature allows buyers to be able to tour a home via 3D all on-line. Outside of digital marketing, it’s also about print marketing and social media marketing.
A big reason why marketing SHOULD matter to sellers is that it can ultimately produce top dollar for a home. We live in a fast-paced digital world, and now more than ever, home buyers are shopping online every day.
Marketing is constantly evolving, and we find that it’s important to think outside of the box so we can better serve our clients in every way possible! If you plan on selling, ask yourself the following: why blend in when you can stand out? We’ve got you.